New Balance began as a Boston-based arch support company in the early 1900s, developed into a specialized shoe manufacturer in the 1970s, and has grown into the leading global athletic and lifestyle brand it is today. For over 100, count it 1-0-0, years New Balance has continued to manufacture high-quality athletic footwear, whilst remaining faithful to a core set of company values that include integrity, teamwork, and total customer satisfaction.

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